InsYte — See more. Understand more. Grow more.
Learning Period completeData Maturity: Learning 120 credits
Demonstration account

You are exploring a demonstration account for Northgate Supply Co., a fictional online retailer. Nothing here is your own data and changes are not saved.

Create your account
Learning Period completeData Maturity: LearningBusiness: ecommerce

InsYte

Learns. Assimilates. Directs.

InsYte is a continuous learning system. It analyses your data, identifies patterns, and improves recommendations over time. The more data collected and the more actions taken, the more accurate your growth strategy becomes.

Click-through rate
+31%
vs last month
Enquiries
+24%
vs last month
Bookings / Sales
+18%
vs last month
Time to publish
5 min
average action
Learning Period completeData maturity: Learning

Your free Learning Period is complete

InsYte has established an initial understanding of your business. Purchase credits to continue using chargeable InsYte analysis and direction.

Nothing is deleted when your Learning Period ends. Your business understanding, scores, audit history, directions and weekly briefs are all kept — if you buy credits later, InsYte continues from what it already knows rather than starting again.

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Learns

What InsYte is learning about your business

When you tell InsYte you have acted on a direction, InsYte records what your business looked like before and watches what happens afterwards. What it learns appears here.

Open what to do next →

Your Weekly InsYte Brief

What changed, what matters, and what InsYte thinks deserves your attention next.

A short executive brief covering this week's movement, what InsYte found, and your top three directions — taken straight from What To Do Next.

Your visibility

How visible your business is in search and AI search right now.

Ask InsYte

Ask what to improve in SEO, marketing, site health, or competitor strategy.

How InsYte Works

A continuous learning cycle. Each pass improves the next.

EarlyLearningOptimised
1
Collect Data

Connect your sources so InsYte can see what's happening.

2
Learn Patterns

Detect what's driving traffic, engagement, and conversion.

3
Recommend Actions

Translate patterns into clear, ranked next steps.

4
Improve Results

Apply actions and feed outcomes back into the model.

5
Repeat

Confidence rises with every cycle of data and action.

Current Mode: Learning Phase — recommendations will improve as more data is collected.

Channel Fit (ecommerce)

Channel scores update as more performance data is collected.

Google Shopping
91/100
Best for product intent
Trend +6 · Product demand and pricing visibility are strong
Email
87/100
Best for repeat sales
Trend +4 · Product and offer campaigns lift conversions
Facebook
79/100
Best for retargeting
Trend +2 · Catalog and offer-led campaigns work well
Instagram
77/100
Best for discovery
Trend +3 · Product visuals support awareness and click-through

What InsYte learned this week

Reinforcement from this week's data.

Learning 1
Best-selling products outperform the rest of the catalog by a wide margin.
Learning 2
Offer-led email campaigns produced the strongest repeat clicks.
Learning 3
Some products receive impressions but need pricing or page improvements.

Performance Intelligence

Insights and actions adapt to your business type and connected sources.

Merchant APIConfidence: High

Top products are ready to scale

A small group of products is generating most clicks and sales.

Recommended action
Increase product budget and promote top-performing products.
Merchant APIConfidence: High

Some products get traffic but do not sell

Several products have impressions and clicks but weak conversion.

Recommended action
Improve product pages, pricing, and imagery before increasing spend.
EmailOctopusConfidence: Medium

Product-led email can lift revenue

Email clicks are strongest when tied to specific products or offers.

Recommended action
Send a product-focused campaign using your current best sellers.

Live Alerts

Proactive monitoring across your site.

Critical
/booking page returns 404
Impact: Users cannot complete bookings
Fix: Restore page or redirect to /booking-new
High
Missing H1 on top landing page
Impact: Weak topical clarity for search engines
Fix: Add one clear H1 aligned to search intent
Medium
Slow mobile load on 3 pages
Impact: Reduced engagement and ranking potential
Fix: Compress images and reduce render-blocking scripts

Site Health

Run scans and audits to find what to fix next.

Site Health Score
78/100
12 issues detected
Critical Issues
2
Needs immediate attention
Resolved This Month
8
+12% traffic impact

Visibility Audit

What InsYte found across search, AI search, technical health and content.

3
High priority
4
Opportunities
2
Improvements

No audit recorded yet — run one from the Visibility Audit page.

Top issue
/booking page returns 404
Site monitoring raised this issue during its last completed check: /booking page returns 404.

Competitor Intelligence

Tracked competitor activity translated into clear actions.

Tracked competitors
benchmark-apparel.co.uknortherntrading.cocrestwear.co.uk

Not enough data yet. InsYte is still learning about your competitors — nothing is shown here until it has genuinely observed something.

What to do next

Your highest-priority directions, based on what InsYte currently understands about your business.

1High priority

Fix the conversion journey before generating more traffic

Visibility is improving, but sales are not following. InsYte has traced the gap to the conversion journey.

Potential impact
High
Effort
Medium
Confidence
Building confidence
2High priority

/booking page returns 404

Users cannot complete bookings

Potential impact
High
Effort
Low
Confidence
Building confidence
3Medium priority

Missing H1 on top landing page

Weak topical clarity for search engines

Potential impact
Medium
Effort
Low
Confidence
Building confidence

Demonstration example. Directions, priorities and confidence will be based on your connected business data.

Copy this post
Generate a ready-to-publish social post.
Create campaign
Spin up a draft campaign from this insight.
Apply recommendation
Mark a recommendation as in-progress.
Create email campaign
Draft an EmailOctopus campaign from this insight.

Monthly Report

What's working — and what needs attention.

What's working
  • Top-selling products
  • Offer-led email campaigns
  • High-intent shopping ads
What needs improving
  • Products with clicks but low sales
  • Poorly priced SKUs
  • Weak product detail pages