Background data collection is included — 0 credits
Once a source is connected, Insyte keeps checking it for new data and watches that the connection is still working, at no credit cost. Credits are only ever used when you press a priced button yourself, such as an on-demand analysis or a full competitor report.
Core research
These are the core sources Insyte uses to understand your website, search performance, visitor behaviour and AI search visibility.
Insyte analyses your website, content, structure and site health.
No account is needed. Select Analyse my website and Insyte analyses the website held in your business profile.
Google Search ConsoleNot connectedUnderstand how customers find your business through Google Search.
Select Sign in with Google, approve read access and choose your website.
Google AnalyticsNot connectedUnderstand what visitors do after reaching your website.
Select Sign in with Google, approve read access and choose your property.
Understand your local presence and available local performance information.
Select Sign in with Google, approve read access and choose your location.
Google AdsNot connectedUnderstand advertising spend, traffic and how paid activity relates to your business results.
Select Sign in with Google, approve read access and choose your Ads account.
Understand your product presence and available shopping information.
Select Sign in with Google, approve read access and choose your Merchant account.
AI Search VisibilityNot connected
Check how ready your own public website is for AI search and answer services.
No account is needed. Select Run AI search readiness check and Insyte checks your own public website against eight readiness checks. It does not research answers from any AI service. You will never be asked to connect an AI account or paste prompts.
LinkedInNot connectedConnect your LinkedIn company page so Insyte can measure professional reach, company presence and audience engagement.
Select Sign in with LinkedIn, approve read access and choose your company page.
SemrushNot connectedConnect your own Semrush account so Insyte can use your keyword, backlink and competitor research.
Paste the API key from your own Semrush account to connect.
AhrefsNot connected
Connect your own Ahrefs account so Insyte can use your backlink and content gap research.
Paste the API key from your own Ahrefs account to connect.
Connect your review platforms so Insyte can track ratings, review volume and sentiment.
Choose your review platform below, then follow the steps to copy the key from your own account. Insyte checks the key before saving it.
CompetitorsNot connected
Tell Insyte who you compete with so it can research them properly.
Competitor research runs on public evidence only. Your first competitor is free; each further competitor costs credits.
Optional connections
Optional does not mean unimportant. It means relevance depends on your business, so these are ordered for a business like yours.
Email MarketingSetup requiredConnect your email platform so Insyte can measure campaign performance.
Connect EmailOctopus, Mailchimp or Klaviyo using a read-only key you create in your own account. Insyte checks the key before saving it.
Meta (Facebook & Instagram)Available soonConnect your Facebook and Instagram accounts so Insyte can see reach and engagement.
Understand how your website performs in Bing search.
Paste your Bing Webmaster API key below to connect.
Connect your Microsoft Advertising account so Insyte can understand paid performance on Bing.
Connect your TikTok business account so Insyte can see video reach, engagement and paid performance.
X (Twitter)Available soonConnect your X account so Insyte can see reach, impressions and engagement.
Connect your Pinterest business account so Insyte can see pin reach, saves and outbound clicks.
Connect your YouTube channel so Insyte can see video views, watch time and subscribers.
CRM & LeadsSetup required
Connect your CRM so Insyte can see whether enquiries became customers.
Upload a CSV file. Your figures are stored privately on your account and are always marked as provided by you.
Bookings & AppointmentsSetup required
Connect your booking system so Insyte can see appointments and cancellations.
Upload a CSV file. Your figures are stored privately on your account and are always marked as provided by you.
Sales & ConversionsSetup required
The single place Insyte measures your real business results.
Upload a CSV file of your results, or connect a source that records them.
Payment DataSetup required
Connect a payment provider where transaction data genuinely improves analysis.
Upload a CSV file. Your figures are stored privately on your account and are always marked as provided by you.
Call DataSetup required
Connect call tracking so Insyte can count phone enquiries.
Upload a CSV file. Your figures are stored privately on your account and are always marked as provided by you.
Business DataSetup required
Upload your own figures when they are not in a connected system.
Upload a CSV file. Your figures are stored privately on your account and are always marked as provided by you.
E-commerce & Marketplaces
Shopify StoreSetup requiredConnect your Shopify store so Insyte can see products, orders and revenue.
Enter your store address (yourstore.myshopify.com), then sign in to Shopify and approve read-only access. You will never be asked for your Shopify password.
Connect your WooCommerce store on WordPress so Insyte can see products, orders and revenue.
Enter your store address, then paste the read-only consumer key and secret you create in WordPress.
Amazon Seller AccountSetup requiredConnect your Amazon Seller Account so Insyte can understand your marketplace sales, product performance and other available seller data.
Select Sign in with Amazon, sign in to Amazon Seller Central and approve read-only access. You will never be asked for your Amazon password.
Connect your eBay Seller Account so Insyte can understand your listings, buyer engagement, sales and marketplace performance.
Other E-commerce StoreAvailable soon
Connect another online store platform so Insyte can see products, orders and revenue.
Where Insyte has got to
Each card above shows its genuine state, and InsYte will only ever show a source as connected once a real sign-in and a successful data check have both happened. You will never be asked for a password, an API key where the provider offers a normal sign-in, or any technical identifier.