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Demonstration account

You are exploring a demonstration account for Northgate Supply Co., a fictional online retailer. Nothing here is your own data and changes are not saved.

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Visibility Audit

InsYte Visibility Audit

See what's helping — and holding back — your visibility across search and AI.

No audit recorded yet

This audit reads the checks InsYte can currently complete on your site, the issues site monitoring has raised and the competitor activity InsYte tracks. Live crawling of your website and connected search reporting are not delivering data yet, so anything InsYte cannot inspect is listed as unavailable rather than estimated.

What InsYte found

Counted from the findings in this audit — nothing is assumed.

3
High priority issues
4
Opportunities
2
Improvements
1
Areas performing well
What should I do first?High priority

Fix the conversion journey before generating more traffic

Visibility is improving, but sales are not following. InsYte has traced the gap to the conversion journey.

View direction

Findings

Grouped by area. Repeated page issues are stated once, with the affected pages attached.

Search Visibility

4 findings
IssueHigh priority

1 page has no clear H1

InsYte read these pages directly and found the same problem on 1 of them: /services.

IssueLow priority

1 important page is missing a meta description

InsYte read these pages directly and found the same problem on 1 of them: /services.

IssueLow priority

1 page title is too generic

InsYte read these pages directly and found the same problem on 1 of them: /pricing.

OpportunityMedium priority

Search performance reporting is not contributing yet

7 search reporting signals are defined in the methodology but are not delivering data: Search impressions, Search clicks, Click-through rate, Average position, Ranking movement, Number of ranking queries, Organic traffic.

AI Search Visibility

4 findings
IssueMedium priority

The description of the business is not presented consistently across key pages

Business and service clarity: 3 issues (/services, /pricing, Missing H1 on top landing page). Topical coverage: 1 issue (/blog/getting-started). Content structure: 1 issue (/about). Citation-friendly linking: 1 issue (/blog/getting-started). No structured data, third-party reference or business-information signal is available yet, so a reliable baseline cannot be established.

OpportunityMedium priority

Brand mentions and third-party references is not available to InsYte yet

Brand mentions and third-party references: Not available — InsYte cannot inspect this signal yet.

OpportunityMedium priority

Business information consistency is not available to InsYte yet

Business information consistency: Not available — InsYte cannot inspect this signal yet.

OpportunityMedium priority

Structured data / schema is not available to InsYte yet

Structured data / schema: Not available — InsYte cannot inspect this signal yet.

Technical & Site Health

5 findings
IssueHigh priority

/booking page returns 404

Site monitoring raised this issue during its last completed check: /booking page returns 404.

IssueHigh priority

Missing H1 on top landing page

Site monitoring raised this issue during its last completed check: Missing H1 on top landing page.

IssueMedium priority

Contact form submission errors detected

Site monitoring raised this issue during its last completed check: Contact form submission errors detected.

IssueMedium priority

Slow mobile load on 3 pages

Site monitoring raised this issue during its last completed check: Slow mobile load on 3 pages.

Performing well

Site monitoring completed and returned 4 open issues.

Site monitoring completed and returned 4 open issues.

Content & Structure

2 findings
ImprovementLow priority

1 page has a weak heading structure

InsYte read these pages directly and found the same problem on 1 of them: /about.

ImprovementLow priority

1 page has thin internal linking

InsYte read these pages directly and found the same problem on 1 of them: /blog/getting-started.

Audit history

Previous audits are kept, so InsYte can show what was found before and what is still outstanding.

No audit has been recorded yet. Run the audit above to create the first record.