Your Visibility
Your visibility
How visible your business is in search and AI search right now — and whether that is improving.
Scores are calculated from the signals InsYte can currently read. Areas without reliable data show Learning or Not enough data rather than an estimated number.
How these scores are calculated
Every score is explainable. Nothing is estimated to fill a gap.
SEO Visibility starts at 100 and deducts for on-site search issues InsYte can read directly — titles, meta descriptions, H1 presence, heading structure, internal linking and crawlability. Each check loses weight in proportion to how many pages are affected. Search Console reporting is part of the methodology but is not contributing yet, which caps confidence at Medium.
AI Search Visibility uses a different input set to SEO: how clearly the business and its services are described, topical coverage, content structure, citation-friendly linking, plus structured data, third-party references and business-information consistency. InsYte has no access to ChatGPT, Gemini or Perplexity ranking systems and does not predict whether an AI tool will recommend you. Without at least one off-site or structured signal, InsYte reports Learning instead of a number.
Site Health starts at 100 and deducts for each open issue raised by site monitoring, weighted by severity (Critical 18, High 10, Medium 5, Low 2) and increased by half again when the issue sits on a conversion route such as a booking or contact journey.
Overall Visibility is a weighted blend, not an average: SEO Visibility 40%, AI Search Visibility 25%, Site Health 35%. Search visibility is the primary objective, and technical health gates both search and AI discovery, so it carries more weight than AI visibility while InsYte's AI inputs remain on-site only. Components without a reliable score drop out and the remaining weights re-normalise. At least two components are required.