SEO and AI visibility.
One intelligence engine.
Search is changing. InsYte learns how your business is found, assimilates the signals affecting your SEO and AI search visibility, and directs you towards what to improve next.
1. How InsYte works
Learns. Assimilates. Directs.
Learns
Builds an understanding of your business and how it is found.
InsYte learns from your website, search performance, content, audience, competitors, connected data and historical results.
Assimilates
Finds the connections between the signals.
InsYte brings together search, website, analytics, advertising, content and competitor data to understand what's helping — or holding back — your SEO and AI visibility.
Directs
Shows you what to improve next.
InsYte turns that understanding into prioritised actions designed to improve your SEO, AI search visibility and wider digital performance.
2. What InsYte looks at
WHAT INSYTE LOOKS AT
InsYte looks across the signals that influence your SEO, AI search visibility and digital performance — then brings them together to understand what matters.
SEO
Search visibility, rankings, queries and the searches bringing people to your business.
AI search visibility
How clearly your business, services and citations are understood and referenced by ChatGPT Search, Perplexity, Gemini and Copilot.
Site health
Technical and website issues that may be limiting visibility, performance or enquiries.
Analytics
Where visitors come from, what they do and where they drop away.
Advertising
Which advertising supports growth and where spend may be being wasted.
Engagement, audience response and how email contributes to traffic and conversions.
Social
Activity, engagement and audience signals across connected channels.
Competitors
Where competitors are gaining search and AI visibility and what changes may matter to your business.
Local performance
How your business appears for relevant local and high-intent searches.
E-commerce & products
Product visibility, demand, traffic, conversion performance and potential lost revenue.
THE MORE INSYTE CAN SEE,
THE MORE IT CAN UNDERSTAND.
Connect the tools your business already uses. Each connection gives InsYte more context for understanding what's affecting your SEO, AI search visibility and digital performance.
Hover a connection to see what it provides
Traffic, pages, channels, user behaviour and conversions.
- •where visitors come from
- •which pages perform
- •where journeys break down
- •how different channels contribute to outcomes
Searches, impressions, clicks, click-through rate and page-level search performance.
- •which searches you are visible for
- •where visibility is rising or falling
- •pages worth improving first
- •demand you appear for but are not winning
How ChatGPT Search, Perplexity, Gemini and Copilot describe and reference your business.
- •whether your services are clearly understood
- •which sources AI answers rely on
- •where your business is missing from AI answers
Bing search queries, impressions, clicks and indexing status — also covering Yahoo and DuckDuckGo.
- •visibility beyond Google search
- •indexing issues affecting non-Google engines
- •searches you win on Bing but not Google
Spend, clicks, conversions and campaign performance.
- •which spend is supporting growth
- •where paid and organic overlap
- •whether a visibility problem is really a conversion problem
Local visibility, calls, direction requests and reviews.
- •how you appear for nearby searches
- •whether local demand is growing
- •where local presence needs strengthening
Apple Maps and Siri listing details, place information and discovery.
- •how you appear on Apple Maps and Siri
- •whether your listing details are accurate
- •local discovery beyond Google
Product listings, availability and shopping performance.
- •product-level demand
- •listings that are limiting visibility
- •where revenue is being lost
Campaign engagement, list health and contribution to enquiries.
- •how campaign activity affects demand
- •which content resonates with your audience
- •how email supports wider performance
3. What InsYte finds
WHAT INSYTE FINDS
Individual numbers rarely tell the whole story. InsYte brings the relevant signals together to identify what's actually helping — or holding back — your performance.
What InsYte sees
What InsYte finds
Your search visibility and organic traffic are increasing, but the additional visitors are not converting into enquiries.
The mobile enquiry journey has been identified as an area requiring attention.
4. What InsYte directs you to do
WHAT TO DO NEXT
“Fix the mobile enquiry journey before spending more money generating additional traffic.”
- Priority
- High
- Potential impact
- High
- Effort
- Low
- Confidence
- 94%
Demonstration example. Actual recommendations and confidence levels are based on your connected business data.
5. What happens after you act
WHAT HAPPENS NEXT?
InsYte directs
“Fix the mobile enquiry journey.”
Customer acts
The recommended change is implemented.
InsYte continues to monitor
Relevant performance continues to be measured.
Result is measured
InsYte looks at what happens after an action, giving it additional evidence about what is working and what still needs attention.
6. How InsYte learns from the result
INSYTE LEARNS FROM WHAT HAPPENS NEXT
InsYte is designed so that the results of the actions you take feed back into the guidance you receive later.
Relevant history, previous direction, actions and measured outcomes give InsYte additional context for future analysis.